In 2009, Dawn Schumaker, licensed CPA, began her own accounting business, DMS Solution. After a year of taking on unrelated projects, and plenty of tax filing, Dawn felt she could better serve her clients through long-term accounting relationships. Enter Strategic Goods.
“I am a numbers person; Ranie is a words person,” Dawn says. “Ranie was instrumental in shaping my voice as a professional and communicating my message to the customers I wanted most to serve.”
Dawn and Ranie worked together to target DMS Solution’s ideal customer base: nonprofits and other long term clients. In addition to print materials, Strategic Goods’ marketing solutions included quality online content and email marketing. Dawn’s business took off around the entire Tri-state area and has grown into a cloud-based accounting solution with national-clientele potential.
“My desired customer base has doubled over the last five years, but the biggest ROI was gaining Ranie as a trusted colleague, sounding board, partner, and friend.”